Every smart business uses social media to expand their customer/audience base, and many of them have it all figured out, with thousands of fans and followers, and consistent engagement, so how do you know if you are doing it right? If what you’re doing is working? Some of the most commonly made mistakes are easily avoidable. -Having an authentic connection with your audience – Do your followers engage with your content? They… Read More
“In every walk with nature, one receives far more than he seeks.” -John Muir As a business owner life can be described as complicated, crazy, hectic, busy, ever-changing, on-the-go, etc. So sometimes you need to take the time to simply recharge. We all seek that elusive ‘Life Balance’, and as an outdoor, adventure lover, I choose to do so outside, often on a rock somewhere and I look to other outdoor… Read More
Social media can be a powerful tool in your business growth and marketing strategy, but it has to be done well to provide successful results. In my last blog post I discussed which platforms your customers are on, how to drive the bottom line with social media, and more. Here are some more of the biggest myths and mistakes to be aware of when utilizing social media for your business. … Read More
Social media can be a powerful tool in your business growth and marketing strategy, but it has to be done well to provide successful results. In my last blog post I discussed where to hashtag and how, which platforms to join, and more. Here are some more of the biggest myths and mistakes to be aware of when utilizing social media for your business. My customers aren’t on social media… Read More
How do I increase web traffic? How do I get more followers? How do I increase engagement? How do I sell more? These are all thoughts small to mid-sized business owners have when it comes to their social media presence. It used to be that your business would just grow by reputation, and then marketing came into play, and now social media is putting a whole new spin on “word of mouth”… Read More
A hashtag is used to label your content to make it more searchable and discoverable upon social media sites, but should you use it on all your social media sites? Hashtags were originally created for Twitter and were used in place of words in your 140 character tweet. However since then they have spread across many other social media sites, Facebook, Instagram, blogging, etc. It is a great way to potentially reach… Read More
…everything I expected as well as everything I did not!