About Us

About First Ascent Social Marketing

My name is Janell Thurnauer. I am a passionate digital marketer and brand specialist with extensive experience in content marketing, digital-media planning, paid-media strategy, and project management. My preferred marketing space is within the outdoor industry.

I’ve lived in Colorado for the past 20 years and grown to love everything it has to offer. In my spare time you’ll find me scaling rocks in one of the many canyons near home, hiking or running on a beautiful trail, shredding down a back bowl in Vail, or jamming out to awesome bands at Red Rocks. A sense of adventure, collaboration, and openness are the cornerstones for how I run my business.

Since 2012 I’ve been working in the social media world increasing connections, promoting engagement and awareness for clients.   A few highlights include working with a Fairtrade brand to help increase revenue by 35% in 6 months, increasing a trainer’s sign ups by 99%, and increasing engagement on a 500 company’s Facebook page by over 200% in 3 months.

Personal achievements include serving on the communications board of Naturally Boulder, and co-founding and managing a local Adult Bouldering League for Earth Treks Climbing Center in Golden, which has sold out each season since inception in 2015.

Want to connect, collaborate on a project, or chat about social media consulting + management? Shoot me an e-mail: Janell@firstascentsocialmarketing.comimg_2668

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